Mega Corp has just acquired Mini Corp, but there are thousands of Mini Corp signs, trucks, employee uniforms and stationery floating around the country that need to be changed. The switchover in any rebranding effort can be overwhelming, confusing and expensive.
Implementix, Inc., a company that assists with new brand identity rollouts, has developed a value engineering process to streamline the minutia and complexity of replacing a company’s old brand identity on all of its branded assets, such as vehicles and signs.
Let’s say a bank acquisition assessment reveals that 2,000 signs in varying sizes exist at 350 branches in a six-state region. Without Value Engineering, local managers have to order their own signs from local vendors and oversee the installation. Not only is this time consuming, it takes focus away from the branch managers’ primary duties, increases the risk that the new brand identity is inconsistent and drives up costs.
Using Value Engineering, the varying sign sizes can be organized and consolidated into a few specific sizes and types allowing economies of scale and contracts with one or two high-quality sign companies to handle the project. Visibility goals also lead to better placement of higher impact signs.
Value Engineering is commonly used to improve construction projects and product development. But, as Implementix shows, it’s also invaluable for process improvement.