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Practical Target Costing & Profit Engineering
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When: Friday, October 21, 2016
Where: Shanghai
Contact: Javier Masini, CVS

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Failure of new product development depends on designing products that do not meet customer expectations (40%) and not establishing the proper price for those products (35%). Therefore, 75% of the product development and planning result can be determined before the design phase. This workshop will take the mystery away to avoid these common errors in marketing and product development.